noun Pop Culture

Aegyo

/ˈeɪ.ɡjoʊ/ · noun · informal

Performed cuteness — the baby voice, finger hearts, and pout idols do on demand.

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Definitions

1

A display of exaggerated, deliberate cuteness through voice, gestures, and facial expressions, common in Korean culture and K-pop.

“The host made him do aegyo and the whole crowd melted.”
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2

A specific skill set idols perform on variety shows — cute phrases, finger hearts, and a sing-song baby voice.

“Her aegyo is so good it's almost a weapon.”
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3

Used to describe someone acting adorably charming to get their way.

“He did a little aegyo and suddenly got the last slice.”
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Aegyo In A Sentence

the second-hand embarrassment of watching the leader do aegyo is unmatched
she refuses to do aegyo and honestly i respect it
tried aegyo on my mom to get out of chores, did not work

Origin & Usage

From Korean 애교 (aegyo), describing cute or coquettish charm; became globally known through K-pop variety show segments where idols are pushed to perform it.

Variants aegyo salegyo
Tags #kpop#korean#pop#fandom

People Also Ask

What does aegyo mean?

It's performed cuteness — the baby voice, pouts, and gestures idols use to look adorable, often on variety shows.

Is aegyo only for women?

No, male idols do aegyo too, often reluctantly, and the awkwardness is part of the entertainment.

What is aegyo sal?

It's the slight puffiness under the eyes, considered cute in Korean beauty standards — a different but related 'aegyo' term.

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