noun
General Slang
blue ocean
BLOO-OH-shun · noun · informal
An uncontested new market with no competition.
0
Definitions
1
A market space with little or no competition, as opposed to a crowded 'red ocean'.
“Nobody serves this niche, it's a blue ocean.”
by community
0
blue ocean In A Sentence
Nobody serves this niche, it's a blue ocean.
Origin & Usage
From the 2005 book 'Blue Ocean Strategy' by Kim and Mauborgne.
People Also Ask
What does 'blue ocean' mean?
It's an uncontested market space with little or no competition, where a company can grow without fighting rivals.
Where does 'blue ocean' come from?
From the 2005 book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.
What's the opposite of a 'blue ocean'?
A 'red ocean', a crowded, competitive market where companies fight over the same customers.
Comments 0