noun
General Slang
EDLP
· noun · retail
Everyday Low Price — keep the price low all the time instead of running promos.
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Definitions
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EDLP = Everyday Low Price. A pricing strategy where the retailer keeps the shelf price consistently low instead of bouncing between regular and sale (the 'high-low' approach). Walmart built an empire on it; Aldi and Costco run the same playbook. Trade-off: you give up the promo spike, you gain trust and predictable demand.
“We're EDLP on the centre-store grocery — no weekly circular, just one price that beats the competition every day.”
by community
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EDLP In A Sentence
We're EDLP on the centre-store grocery — no weekly circular, just one price that beats the competition every day.
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