engagement farming
Posting bait engineered purely to harvest replies, quotes and rage-clicks.
Definitions
Posting something dumb, wrong, or inflammatory on purpose so the replies pour in. The poster doesn't believe the take, they believe the metrics. Common variants: the obvious-bad-opinion, the ragebait poll, the 'name a better X' trap.
engagement farming In A Sentence
Origin & Usage
Term exploded on Twitter/X after the 2023 creator payout scheme tied revenue to impressions, turning provocation into a literal job.
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