noun Internet Slang

engagement farming

· noun · internet

Posting bait engineered purely to harvest replies, quotes and rage-clicks.

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Definitions

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Posting something dumb, wrong, or inflammatory on purpose so the replies pour in. The poster doesn't believe the take, they believe the metrics. Common variants: the obvious-bad-opinion, the ragebait poll, the 'name a better X' trap.

“'Pineapple on pizza is a war crime' from a verified account with 40k replies is just engagement farming.”
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engagement farming In A Sentence

'Pineapple on pizza is a war crime' from a verified account with 40k replies is just engagement farming.

Origin & Usage

Term exploded on Twitter/X after the 2023 creator payout scheme tied revenue to impressions, turning provocation into a literal job.

People Also Ask

What does engagement farming mean?

It's posting bait engineered purely to harvest replies, quote-tweets and rage-clicks rather than to say anything real.

How do you use engagement farming in a sentence?

"That hot take is obvious engagement farming — don't give it the reply it wants."

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