noun General Slang 18+

enshittification

en-SHIT-if-ih-KAY-shun · noun · vulgar

Mature Content May contain explicit language some viewers may find offensive. Intended for adults.

Definitions

by community

Coined by writer Cory Doctorow in 2022; named Macquarie Dictionary Word of the Year 2024.

What does enshittification mean?

It describes the gradual decline of an online platform or service as companies prioritise profit over users, degrading the experience over time.

Who coined enshittification?

It was coined by writer Cory Doctorow in 2022 and later named Macquarie Dictionary's Word of the Year for 2024.

Is enshittification a rude word?

It contains 'shit', so it's mildly vulgar, but it's widely used in tech journalism and was recognised as an official Word of the Year.