growth hacking
Unconventional, rapid growth tactics.
Definitions
A set of low-cost, creative, often experimental techniques aimed at rapidly growing users or revenue.
growth hacking In A Sentence
Origin & Usage
Coined by Sean Ellis in 2010.
People Also Ask
What is 'growth hacking'?
It's a set of low-cost, creative and often experimental tactics aimed at rapidly growing a product's users or revenue.
How is it different from marketing?
It overlaps with marketing but leans on rapid experimentation, product tweaks and unconventional tactics rather than traditional advertising.
Where does the term come from?
It was coined by Sean Ellis in 2010 to describe the fast, data-driven growth methods used by startups.
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