adjective Internet Slang

Kawaii

/kəˈwaɪiː/ · adjective · slang

Japanese for 'cute' — used for anything adorable in an anime, pastel, or wholesome way.

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Definitions

1

Shorthand for an entire aesthetic of pastel colors, plushies, and round cartoonish charm.

“She dresses in full kawaii style, ribbons and all.”
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2

The Japanese word for cute, adopted by fans to describe anything adorable, especially in the soft, big-eyed anime or pastel aesthetic.

“Her whole desk setup is so kawaii it hurts.”
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3

Used to gush over pets, babies, or small things in a deliberately cutesy way.

“Look at this kawaii little cat in a tiny hat.”
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Kawaii In A Sentence

This phone case is too kawaii, I have to buy it.
Everything in that store is unreasonably kawaii.
He'd never admit it but he thinks the kawaii stickers are kawaii.

Origin & Usage

From the Japanese 可愛い (kawaii), meaning cute or adorable. It spread worldwide alongside anime, Hello Kitty, and Japanese pop culture exports.

Variants kawaii desu
Tags #anime#meme#gen-z#internet

People Also Ask

What does kawaii mean?

Kawaii is Japanese for 'cute'. Fans use it for anything adorable, especially in the soft anime or pastel aesthetic.

How do you pronounce kawaii?

It's said 'kah-wah-ee', with three quick syllables. Don't confuse it with 'Hawaii'.

What is kawaii style?

Kawaii style is a fashion and design aesthetic built on cuteness, pastel colors, plushies, and rounded cartoonish shapes.

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