noun General Slang

KVI

· noun · retail

Known Value Item — the staple whose price shoppers actually have memorised.

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Definitions

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A KVI (Known Value Item) is the small set of products customers know the price of off the top of their head — milk, eggs, bananas, Coke, bread. Retailers price these aggressively, even at a loss, because shoppers use them as a yardstick for whether the whole store is 'cheap' or 'expensive'. Mess up the KVI price and the perception of every other tag in the building takes a hit.

“We can't move milk above $3.49 — it's the biggest KVI in the basket and customers will walk the whole store on the strength of that one tag.”
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KVI In A Sentence

We can't move milk above $3.49 — it's the biggest KVI in the basket and customers will walk the whole store on the strength of that one tag.

Origin & Usage

Variants K.V.I.known value item
Tags #retail#grocery#pricing#category-management

People Also Ask

What does KVI mean in retail?

KVI stands for Known Value Item — a staple product whose price shoppers actually have memorised.

How do you use KVI in a sentence?

For example: "We keep milk priced sharp because it's a KVI everyone checks."

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