noun Pop Culture

Normcore

/ˈnɔːrmkɔːr/ · noun · slang

Deliberately plain, unbranded, ordinary clothing as a style statement — think dad jeans and a blank tee.

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Definitions

1

Used adjectivally for anything aggressively average and unremarkable by design.

“That outfit is so normcore it's basically invisible.”
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2

An aesthetic of intentionally bland, generic clothing: plain tees, normal jeans, white sneakers, nothing trendy.

“His normcore look is so plain it loops back around to cool.”
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3

The original '-core' that named the whole genre of aesthetic microtrends.

“Every '-core' you see today, from cottagecore to gorpcore, owes its name to normcore.”
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Normcore In A Sentence

Going normcore means dressing like a 90s tourist and somehow looking expensive.
The whole point of normcore is fitting in so hard it stands out.
Steve Jobs in a black turtleneck and jeans was normcore before normcore existed.

Origin & Usage

Coined by trend-forecasting group K-Hole in 2013 and popularized by New York Magazine in 2014. It launched the '-core' naming convention for nearly every aesthetic that followed.

Variants norm core
Tags #internet#american#2000s#pop

People Also Ask

What does normcore mean?

It's a fashion trend of deliberately wearing plain, ordinary, unbranded clothing — like dad jeans and a blank tee — as a stylistic choice. It coined the '-core' suffix used by every aesthetic since.

Where did normcore come from?

It was coined by the trend forecasting collective K-Hole in 2013 and went mainstream after New York Magazine ran with it in 2014.

Is normcore still a thing?

The hype peaked years ago, but its influence lives on in quiet luxury and minimalist fashion, and in the endless '-core' trends it named.

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