north star
The single guiding metric or goal.
Definitions
The overarching objective or key metric that keeps a team aligned and focused.
north star In A Sentence
Origin & Usage
Navigation metaphor (Polaris); popularised in product management.
People Also Ask
What is a 'north star' in business?
It's the single guiding goal or key metric that keeps a team aligned and focused on what matters most.
How is it used?
Often as 'north star metric', e.g. 'Our north star is monthly active users.'
Where does the term come from?
It's a navigation metaphor after Polaris, the North Star, popularised in product management.
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