optics
How a situation appears to others.
Definitions
The public or internal perception of a decision or event, independent of its substance.
optics In A Sentence
Origin & Usage
From optics/appearance; political and corporate usage since the 2000s.
People Also Ask
What does 'optics' mean in business?
How something looks to other people, independent of whether it's actually right or wrong. 'Bad optics' means a decision that looks bad even if it's defensible.
Is 'optics' the same as reputation?
Related but narrower. Optics is about how a specific decision or event appears in the moment; reputation is the longer-term standing that such perceptions build up.
Comments 0