noun
General Slang
planogram
· noun · retail
The diagram telling staff exactly which product goes on which shelf, facing which way.
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Definitions
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A planogram (often shortened to 'POG') is the blueprint head office sends down for every aisle: which SKU sits where, how many facings it gets, what shelf height, what order. Brand reps fight for the eye-level slots because that's the real estate that sells. When a merchandiser 'resets' an aisle, they're rebuilding it to the new planogram.
“Corporate sent the new beverage planogram Tuesday and we spent the whole overnight shift tearing down and rebuilding the cooler doors.”
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planogram In A Sentence
Corporate sent the new beverage planogram Tuesday and we spent the whole overnight shift tearing down and rebuilding the cooler doors.
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