noun General Slang

planogram

· noun · retail

The diagram telling staff exactly which product goes on which shelf, facing which way.

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Definitions

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A planogram (often shortened to 'POG') is the blueprint head office sends down for every aisle: which SKU sits where, how many facings it gets, what shelf height, what order. Brand reps fight for the eye-level slots because that's the real estate that sells. When a merchandiser 'resets' an aisle, they're rebuilding it to the new planogram.

“Corporate sent the new beverage planogram Tuesday and we spent the whole overnight shift tearing down and rebuilding the cooler doors.”
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planogram In A Sentence

Corporate sent the new beverage planogram Tuesday and we spent the whole overnight shift tearing down and rebuilding the cooler doors.

Origin & Usage

Variants POGplan-o-gram
Tags #retail#merchandising#store-ops#category-management

People Also Ask

What is a planogram?

A planogram is the diagram that tells retail staff exactly which product goes on which shelf and which way it should be facing. It's a noun used in retail and merchandising.

How do you use planogram in a sentence?

"Check the planogram before you restock — the cereal boxes have to face outward on the second shelf."

What is a planogram used for?

It's used to standardise how products are arranged and displayed in a store, so every shelf is set out consistently and correctly.

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