noun
General Slang
product-market fit
PROD-uct MAR-ket FIT · noun · informal
When a product truly satisfies a strong market demand.
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Definitions
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The point at which a product satisfies a market's need well enough that growth becomes self-sustaining.
“We only scaled ad spend after hitting product-market fit.”
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product-market fit In A Sentence
We only scaled ad spend after hitting product-market fit.
Origin & Usage
Popularised by Marc Andreessen and the Lean Startup movement.
People Also Ask
What is product-market fit?
It's the point at which a product satisfies a real market need well enough that demand and growth become self-sustaining.
Who popularised the term?
Investor Marc Andreessen popularised it, and it became central to the Lean Startup movement.
How do you know you have product-market fit?
Usually you feel strong, organic pull from customers, retention holds, and growth doesn't depend entirely on paid acquisition.
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