phrase General Slang

push the envelope

PUSH thuh EN-vuh-lohp · phrase · informal

To exceed normal limits.

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Definitions

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To go beyond conventional boundaries or test the limits of what's possible.

“This campaign really pushes the envelope on creativity.”
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push the envelope In A Sentence

This campaign really pushes the envelope on creativity.

Origin & Usage

Aviation test-pilot slang popularised by Tom Wolfe's 'The Right Stuff'.

People Also Ask

What does 'push the envelope' mean?

To go beyond the usual limits or test the boundaries of what's possible, whether in performance, creativity, or ambition.

Where does 'push the envelope' come from?

From aviation, where the 'flight envelope' is the range of speeds and conditions an aircraft can safely handle. Test pilots pushed that envelope, and the phrase was popularised by Tom Wolfe's 1979 book 'The Right Stuff'.

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