noun
Internet Slang
ratio bait
· noun · internet
A tweet engineered to get ratioed — designed to provoke pile-on replies.
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Definitions
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A tweet posted to provoke a tidal wave of angry quote-tweets and replies, usually a deliberately stupid or inflammatory take. The poster either wants the engagement, the clout, or both — getting ratioed is the goal, not the failure.
“'Cereal before milk is a war crime' — pure ratio bait, he knew exactly what he was doing.”
by community
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ratio bait In A Sentence
'Cereal before milk is a war crime' — pure ratio bait, he knew exactly what he was doing.
Origin & Usage
Grew out of the Twitter 'ratio' concept (more replies than likes = bad tweet). By the late 2010s users clocked that controversy farms engagement, and 'ratio bait' named the deliberate version.
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