stock rotation
Pulling older stock to the front, putting fresh stuff behind — FIFO on the shelf.
Definitions
Stock rotation is the discipline of putting newly received product behind the older stock so the old stuff sells first — basically FIFO (First In, First Out) at shelf level. Critical in grocery, dairy, and pharmacy where dates kill margin. Skip it and you end up writing off pallets of yoghurt that expired sitting at the back of the cooler.
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