noun
General Slang
TPR
· noun · retail
Temporary Price Reduction — a short-term sale price, not a permanent markdown.
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Definitions
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TPR stands for Temporary Price Reduction — the short, funded sale price you see on a yellow shelf tag for a week or two before the price snaps back. Usually paid for by the brand as trade promo, not the retailer. The whole point is to drive a volume spike without resetting the everyday price in shoppers' heads.
“Coke's running a TPR on 12-packs through the 4th — two for $10, then it goes back to $7.99 each.”
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TPR In A Sentence
Coke's running a TPR on 12-packs through the 4th — two for $10, then it goes back to $7.99 each.
Origin & Usage
Variants
T.P.R.
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