noun
General Slang
traction
TRAK-shun · noun · informal
Measurable progress or momentum.
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Definitions
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Evidence that something is gaining users, revenue, or momentum.
“The beta is finally getting traction with enterprise buyers.”
by community
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traction In A Sentence
The beta is finally getting traction with enterprise buyers.
Origin & Usage
From physics/mechanics (grip); startup vocabulary.
People Also Ask
What does 'traction' mean in business?
It means measurable progress or momentum, such as growing users, revenue or engagement that proves something is working.
How is it used?
Often as 'gaining traction', e.g. 'The product is gaining traction in the US market.'
Where does the term come from?
It comes from physics and mechanics, where traction is grip, and it became common in startup vocabulary.
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