noun
General Slang
value proposition
VAL-yoo-prop-uh-ZISH-un · noun · informal
The core benefit that makes an offering attractive.
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Definitions
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A clear statement of the unique value a product or service delivers to customers.
“Our value proposition is enterprise security at a startup price.”
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value proposition In A Sentence
Our value proposition is enterprise security at a startup price.
Origin & Usage
Marketing/strategy term popularised by McKinsey in the 1980s.
People Also Ask
What is a value proposition?
It's a clear statement of the unique value a product or service delivers to its customers.
How do you use value proposition in a sentence?
For example, 'Our value proposition is enterprise security at a startup price,' summarising the core benefit that makes the offering attractive.
Where does the term come from?
It's a marketing and strategy term popularised by McKinsey in the 1980s; it's often shortened to 'value prop'.
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