noun Pop Culture

Wet Look

/wɛt lʊk/ · noun · informal

Slicked, glossy, just-out-the-shower hair or skin styled to look deliberately damp.

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Definitions

1

A hairstyle slicked down with gel or oil so it looks glossy and freshly wet.

“She rocked the wet look with a deep side part.”
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2

A glowy, dewy skin or makeup finish that mimics a damp sheen.

“Wet-look skin and a clear lip gloss, that's the brief.”
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3

Used for any deliberately damp, high-shine aesthetic.

“Wet-look slick bun for the gala, very editorial.”
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Wet Look In A Sentence

Wet look hair and gold hoops, I peaked.
That gloss has my skin looking wet look in the best way.
Slicked it back into a wet look pony, instant snatched.

Origin & Usage

A styling term that's recurred since the 1980s but resurged hard through editorial fashion and beauty TikTok in the early 2020s alongside the slick, glazed aesthetic.

Variants wet-look hairwet hair lookglossy skin
Tags #gen-z#internet#american

People Also Ask

What does wet look mean in beauty?

A deliberately glossy, damp-looking finish on hair or skin, styled with gel, oil, or dewy products to mimic a fresh-out-the-shower sheen.

How do you get the wet look?

On hair, slick it down with gel or oil for high shine; on skin, layer dewy serums and glowy products for a damp sheen.

Is the wet look a new trend?

It's recurred since the 1980s but came back strong in the early 2020s with the glazed, glossy aesthetic.

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