adjective General Slang

win-win

WIN-WIN · adjective · informal

Mutually beneficial for all parties.

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Definitions

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An arrangement or outcome that benefits everyone involved.

“Splitting the marketing cost is a win-win for both teams.”
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win-win In A Sentence

Splitting the marketing cost is a win-win for both teams.

Origin & Usage

Game-theory-flavoured phrase popularised by Stephen Covey.

Variants win/win

People Also Ask

What does win-win mean?

An outcome where every party benefits, rather than one side gaining at another's expense.

Where did 'win-win' come from?

It has a game-theory flavour and was popularised in business by Stephen Covey, whose 'The 7 Habits of Highly Effective People' promoted 'Think Win-Win' as a habit.

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