adjective Internet Slang

Demure

/dɪˈmjʊər/ · adjective · slang

Ironically: tasteful, modest, and put-together — popularized by the viral "very demure, very mindful" TikTok.

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Definitions

1

Carries a knowing, in-on-the-joke tone — saying "very demure" signals you're referencing the meme, not actually claiming modesty.

“She unboxed it so gently — very demure, very cutesy.”
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2

Literally "demure" means reserved and modest, but the slang use is ironic and exaggerated — describing yourself as classy, considerate, and appropriate, usually while doing something completely ordinary.

“Look how I did my makeup for work — very demure, very mindful.”
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3

Used as a comedic template to caption almost anything as tastefully restrained, even when it isn't.

“I only had three coffees today, very demure of me.”
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Demure In A Sentence

Notice how I didn't start drama at dinner — very demure.
Packed a salad instead of fast food, very mindful, very demure.
My desk is finally clean, very demure of me honestly.

Origin & Usage

From TikTok creator Jools Lebron's August 2024 viral video describing her workplace look as "very demure, very mindful." The phrasing exploded into a meme template and was named among the year's defining slang.

Variants Very demureVery mindfulDemure and mindfulCutesy
Tags #gen-z#internet#meme#tiktok

People Also Ask

What does demure mean on TikTok?

On TikTok, "demure" is used ironically to mean tasteful, modest, and considerate — popularized by the "very demure, very mindful" meme.

Where did very demure come from?

From creator Jools Lebron's August 2024 TikTok describing her work look as "very demure, very mindful," which became a viral template.

Is demure used seriously?

In slang, almost never — it's used ironically and comedically, often while doing something totally normal.

How do you use demure in a sentence?

For example: "see how quietly I handled that — very demure, very mindful."

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