verb
General Slang
double down
DUH-buhl DOWN · verb · informal
To commit harder to a course of action.
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Definitions
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To increase effort or investment in a strategy, especially one already underway.
“Instead of pulling back, we're doubling down on the enterprise segment.”
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double down In A Sentence
Instead of pulling back, we're doubling down on the enterprise segment.
Origin & Usage
From blackjack (doubling a bet); adopted into strategy talk.
Variants
doubling down
People Also Ask
What does 'double down' mean?
To commit harder to something you're already doing, putting in more effort or money rather than pulling back or changing course.
Where does 'double down' come from?
From blackjack, where a player can double their bet mid-hand in exchange for one more card. It carried into business and politics as a metaphor for raising the stakes on a chosen path.
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