phrase
General Slang
land and expand
LAND and ek-SPAND · phrase · informal
Win a small deal, then grow it inside the account.
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Definitions
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A sales strategy of securing an initial small contract and then expanding usage across the client.
“We'll land and expand, starting with one team then the whole org.”
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land and expand In A Sentence
We'll land and expand, starting with one team then the whole org.
Origin & Usage
SaaS sales terminology.
Variants
land-and-expand
People Also Ask
What does 'land and expand' mean?
It's a sales strategy of winning an initial small contract, then growing usage across the client account.
How is 'land and expand' used?
e.g. 'We'll land and expand, starting with one team then the whole org.'
Where does 'land and expand' come from?
It's SaaS sales terminology for a foot-in-the-door growth approach.
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