adjective General Slang

omnichannel

OM-nee-CHAN-ul · adjective · informal

Consistent experience across all customer channels.

0

Definitions

1

An approach that integrates every sales and communication channel into one seamless experience.

“Our omnichannel strategy links the app, web, and stores.”
by community
0

omnichannel In A Sentence

Our omnichannel strategy links the app, web, and stores.

Origin & Usage

Retail/marketing coinage from 'omni' (all) plus 'channel'.

Variants omni-channel

People Also Ask

What does 'omnichannel' mean?

It describes an approach that unifies every sales and communication channel, such as app, website and physical stores, into one seamless experience.

How is it different from multichannel?

Multichannel simply uses several channels; omnichannel integrates them so the experience feels consistent and connected across all of them.

Where does the word come from?

It's a retail and marketing coinage combining 'omni', meaning all, with 'channel.'

Comments 0