phrase General Slang

top of mind

TOP-uv-MIND · phrase · informal

A current priority or concern.

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Definitions

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Something that is a person's foremost thought or concern right now.

“Security is top of mind for the client after the breach.”
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top of mind In A Sentence

Security is top of mind for the client after the breach.

Origin & Usage

Marketing term ('top-of-mind awareness') generalised.

Variants top-of-mind

People Also Ask

What does 'top of mind' mean?

It describes something that is a person's foremost thought or priority at the moment.

Where does 'top of mind' come from?

From the marketing term 'top-of-mind awareness', later generalised into everyday business speech.

How is 'top of mind' used?

To flag a current priority, e.g. 'security is top of mind for the client after the breach'.

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